Tell us about your business. 

We started Catchpenny early in 2019 and took several months of planning before we opened our doors in May. It was our dream to open a business in our home town of Alton. The original idea was to take unloved and disused items and breath new life into them. We quickly expanded into included vintage and handmade items in addition to reclaimed goods.

Tell us about yourself. 

Both of us (Aimee & Jake) grew up in Alton, NH. We were high school sweethearts. Together, we went to art school, and then later left and took jobs in corporate settings. We’ve lived all over the country for the past five years, growing our family. We decided in late 2018 that it was time to come home so we could raise our kids close to family.

What has your relationship with the Alton Business Association done for you or your business?

We joined as soon as we opened. It has been a huge help to us getting the word out. They were early believers in our business, and we got a lot of exposure from participating in their community events. A lot of people found us after we designed and made the trophies for the Alton Old Home Day parade.

What do you value most about this community?

The people here are amazing. It’s such a great mixture of personalities and backgrounds. Despite our differences, we share the common goal of making Alton a great community.

Why did you want to open your business in this community?

It’s home. We love how Alton has grown and changed over the years. When we left, we felt like we wouldn’t have been able to make a living in Alton, despite loving it. It was at a time when a lot of shops were closing, and Main Street was deserted. Things are coming back now, and we’re happy to be part of rebuilding that.

What business accomplishment are you most proud of?

It’s hard to open a business. You go into it expecting to lose money for the first year, but we’ve done pretty well. I’m most proud of our handmade items. We’re both very creative and we love designing new products. We’re excited to continue down this path.

What does the future hold for you and your business?

We plan to expand our air plant and handmade inventory. We’ve been so pleased with the community response to both, and we want to dig in deeper to these two areas as we think they have the best opportunity for growth.

What is one piece of advice you wish you had as a new business owner?

We’re still so new! But we think the most important thing is to remain flexible. You never know what life will throw at you. You can’t control what the universe brings, but you can control how you respond to it!

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