May Monthly Member Highlight:

Seacoast Spine & Sports Injuries Clinic  

Q: Tell us about your business?  

A: The Seacoast Spine & Sports Injuries Clinic offers a premium service in the Seacoast region for patients looking for treatment or prevention of a sports injury or musculoskeletal complaint. The providers at The SEACOAST Spine & Sports Injuries Clinic have the highest level of training in the field of Chiropractic, Physical Therapy and Sports Medicine available and bring to the clinic their many years of experience working with elite, professional, and Olympic athletes. If you are trying to reach your athletic and wellness goals, there is no better place to look for assistance than The Seacoast Spine & Sports Injuries Clinic. 

Q: Tell us about yourself:  

A: Dr. Lovelace grew up in Vancouver, British Columbia and received her Bachelor of Science from the University of Alberta. She graduated summa cum laude as the valedictorian from Western States Chiropractic College (now the University of Western States) in 2001, and completed an intensive three-year residency program in radiology and diagnostic imaging in 2004. In 2011, Dr. Lovelace completed a program in advanced sports medicine that gives her the designation of Diplomate of the American Chiropractic Board of Sports Physicians (DACBSP). She left her practice in Portland, Oregon to move to Alton in 2012 where she and her husband, Shane Flood, raise two wonderful kids and are proud to be active members of the community. 
Dr. Lovelace is deeply involved within the chiropractic community. In addition to her position on the NH Chiropractic Association Board of Directors, she is the Chairperson for the NH Board of Chiropractic Examiners, and the President of the New England Sports Medicine Council, as well as an active member of the American Chiropractic Association, the ACA Sports Council, the American Chiropractic Board of Sports Physicians, and the Oregon Chiropractic Association. 
Dr. Lovelace has worked with elite and professional athletes since 2005. She is one of the Team Doctors for Team USAs Cycling and Bobsled & Skeleton Teams, and she has worked at the US Olympic Training Centers in Colorado Springs, Colorado and Lake Placid, NY helping the nation’s athletes get ready for both Summer and Winter Olympic Games. Dr. Lovelace has supported US athletes at the 2020(1) Tokyo Summer Olympic Games, the 2022 Beijing Winter Olympic Games, and the 2023 Santiago PanAmerican Games, and she is excited to travel to France this coming summer to support them at the 2024 Paris Summer Olympic Games. She has provided chiropractic services to the Wiggles’ and American Idol Tours, and volunteered her expertise at sporting events, such as the US Figure Skating Championships, the Nationwide PGA Tour, the US Fencing Championships, and the Jim Danner and Nike Pre-National Cross Country Meets, in addition to volunteering her time and efforts at many other events. Since settling in New England, she has been very happy to support her local community volunteering as the Team Doctor for the Prospect Mountain Timberwolves and Kingswood Knights. 

Q: How did your business get started?  

A: I was in practice for about 10 years in Portland, Oregon when I met my (now)-husband, Shane Flood. Shane lived out here in Alton and convinced me to relocate to the Northeast. Starting out fresh in the East Coast I had the opportunity to make my practice everything that I had ever envisioned. Together, Shane and I built the practice in Portsmouth, but while doing so found that many of our friends and family members in the Lakes Region wanted easier access to the services offered. So we decided to open a satellite office in Alton. Our initial practice in Alton was operated out of our home, and with time it grew to the point where we had to find dedicated office space. Due to the generous support of the Alton and Lakes Region communities it has continued to grow and we are very excited to have had the chance to move into the beautiful new space that we now occupy! 

Q: What has your relationship with the Alton Business Association done for you or your business?  

A: The Alton Business Association has helped me get more involved in supporting the other members of the business community here in Alton. Alton is a great place to run a business and I love the support that the members of the business community here offer each other! 

Q: What do you value most about this community?  

A: I truly value how much everyone in this community cares about each other and the community. We all look out for each other and are happy to help each other succeed. I know that here in Alton I’m never alone, if I need assistance with something, someone is always there to lend a hand or some helpful advice. 

Q: Why did you want to open your business in this community?  

A: I chose to open our business in this community because I wanted to take care of my neighbors and other members of my community. A healthy community is a happy community and if I can help with that I will! 

Q: What business accomplishment are you most proud of?  

A: On a professional level I am very proud to have been selected from thousands of other health care providers to be on the medical team for the past 3 Olympic Games, and to have been selected as the 2021 American Chiropractic Board of Sports Physicians’ Sports Chiropractor of the Year and to have been honored by them the following year with the Presidential Award for my contribution to the profession. However, I would say that on a business level, I am most proud of the fact that my husband and I have been able to build a business that not only takes care of so many people in our community, helping them to lead healthier and happier lives, but that also supports financially the almost 20 people that work for us, allowing them the financial freedom to live their lives while enjoying where they work and the people they work with! 

Q: What does the future hold for you and your business?  

A: I hope that we can continue to grow and thrive in our community, always bringing to the people of the Lakes Region the latest treatments in the field of spine and sports injury care. 

Q: What is one piece of advice you wish you had as a new business member?  

A: Starting and building a business is like raising a child. If you are not constantly feeding and caring for it, it will die. 
This was actually a piece of advice that I had been given when I started, and I have always found it to be the most honest advice I have been given. 

Q: How can people who want to learn more about you or your business get in touch with you?  

A: To learn more about the Seacoast Spine & Sports Injuries Clinic feel free to check us out online at Anyone wishing to schedule an appointment with one of the amazing providers in our office can call the office at 603-875-4000. To reach me directly, please email me at 

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