Every month we sit down with one of our amazing ABA members to get to know them a little better! For July, we sat down with Aimee Terravechia from Catchpenny Creative. We ask each member the same questions, providing an opportunity for our members to highlight the important work that they do in our communities. If you’re an ABA Member and would like to be considered for future Monthly Member Highlights, please reach out to us via email at info@altonbusinessassociation.com

Q. Tell us about your business
A. Catchpenny Creative is a full-service brand management and digital marketing company. We specialize in helping businesses find their voice and tell their story to create genuine connections with clients and customers.

Q. Tell us about yourself

A. I’ve worked in marketing for five years, and been a small business owner for about the same time, so I understand the intersection between marketing and small business needs. I grew up in Alton, and my husband and I are excited to have moved back last year to raise our family.

Q. How did your business get started?

A. We started another business in-town last year when we moved back–Catchpenny. It’s a small shop with items for the home. We’ve done well for ourselves. We started doing some custom design work for both merchandise and marketing materials for local businesses. The demand grew, so we expanded and opened up a second branch of the business–Catchpenny Creative–to specialist in these business-specific needs.

Q. What has your relationship with the Alton Business Association done for you or your business?

A. It’s been amazing. Our first commercial customer was the Alton Business Association. We were commissioned to design and make the trophies for last year’s Old Home Day parade participants. They got a great reception, and it opened a lot of doors for us! I’m also serving on the Board of Directors, so I get the chance to give back to the community, and volunteer my time to manage the digital media for the organization.

Q. What do you value most about this community?
A. I grew up here so I’m biased! But I absolutely love it here. The natural beauty is complimented by the lovely people. We’re excited to be back in our home-town.

Q. Why did you want to open your business in this community?

A. We love this community and it made sense to return home. We’ve also seen the many changes that Alton has undergone throughout the years. I’ve seen how Alton’s downtown has shifted, how businesses have either succeeded and failed. I wanted to be a part of that down-town community. I want to revitalize Alton for year-round residents and summer residents alike.

Q. What business accomplishment are you most proud of?

A. We’ve accomplished so much in such little time! I think I’m most proud of how we’ve adapted to Covid. We launched a new business in the midst of a pandemic, and signed on several new clients in just a few months. I’m glad I get to share my knowledge with other businesses.

Q. What does the future hold for you and your business?

A. Keep growing! I’m hoping that we can hire a few people in the next six months as demand increases. Right now, taking care of my clients is the Number 1 priority!

Q. What is one piece of advice you wish you had as a new business owner?

A. Focus on doing it right instead of doing it quickly. When I started out I was in a big hurry to get things done and get to the next stage–but I’m happy to be taking my time to put out a quality service for my clients.
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